Building a Stronger Community: How We Helped Northern Beaches Jiu-Jitsu Academy Shine
When we partnered with Northern Beaches Jiu-Jitsu Academy 18 months ago, we set clear goals: to elevate their visibility in a competitive local market, foster community engagement, and position them as a leader in martial arts. Here’s how we achieved these goals, with measurable results and direct feedback from the community.
1. Social Media: A Window Into the Academy:
]Social media serves as the modern shopfront for businesses. For Northern Beaches Jiu-Jitsu Academy, it was vital to use this platform to highlight their exceptional culture, training quality, and community spirit.
• Reels with purpose: Polished, curated reels were filmed, edited, and uploaded. These reels remain on their Instagram profile as a permanent showcase of the academy’s environment.
• Metrics that matter:
• Follower numbers have grown significantly, reflecting an expanding audience of engaged viewers.
• Post reach and website clicks have both increased, leading to more inquiries and trial memberships.
Northern Beaches Jiujitsu Academy’s Instagram
2. Building Authority Through Technique Videos
To establish the academy as a source of expertise, we created a series of instructional technique videos featuring the head coach.
• Content focus: These videos demonstrated advanced techniques and fundamental moves, appealing to both seasoned practitioners and beginners.
• Results:
• The videos have become a resource frequently shared within the jiu-jitsu community.
• Feedback from members praised the series as insightful, with some citing it as a deciding factor in joining the academy.
By adding this layer of content, the academy strengthened its position as a hub for jiu-jitsu knowledge.
3. Building Community Engagement
We understood that fostering a sense of belonging was as important as showcasing the gym’s expertise. To build engagement, we leaned heavily on Instagram Stories, which allowed for dynamic, real-time connections.
• Regular IG Stories: Hundreds of stories were filmed and edited, offering a mix of:
• Parents viewing their kids training
• Adults sharing their progress and camaraderie
• Highlights from competitions, seminars, and camps
• Authenticity with professionalism: Stories balanced candid moments with a level of polish that upheld the gym’s high standards.
• Direct feedback: Members often commented on how much they appreciated seeing themselves in stories, and parents shared how meaningful it was to see their children’s growth celebrated online.
What the Community Says
The response to these efforts has been overwhelmingly positive. Here’s a glimpse of the feedback we’ve received:
• “The technique videos are incredible. They’ve not only helped me improve but also reinforced why I chose Northern Beaches Jiu-Jitsu Academy over other gyms.”
• “Seeing my son’s training clips on Instagram gives me such pride—it’s like being part of a bigger family.”
• “I joined after seeing your reels. They gave me such a clear picture of the gym’s vibe and the quality of coaching.”
The Results Speak for Themselves
Our work with Northern Beaches Jiu-Jitsu Academy has delivered clear outcomes:
• Membership inquiries have increased.
• Social media engagement rates have grown, with consistent positive feedback.
• Attendance at academy-hosted events (seminars, camps, and competitions) has surged, further cementing the sense of community.
Reputation Management and the Power of Google Reviews
In today’s digital landscape, a business’s reputation often begins online, and Google reviews are one of the most powerful tools for building trust and attracting new customers. For Northern Beaches Jiu-Jitsu Academy, establishing a strong, positive reputation was critical to standing out in a competitive market.
• Focused effort on reviews: We implemented a targeted strategy to encourage satisfied members and parents to leave authentic reviews on Google. By highlighting their positive experiences, we helped amplify the academy’s reputation.
• Results: The number of Google reviews has grown significantly, with the average rating reflecting glowing praise for the coaching, community, and professionalism of the gym.
• Why reviews matter:
• They serve as social proof, helping potential members feel confident in choosing the academy.
• Higher review counts and positive feedback improve local SEO, making the academy more visible in search results.
Members regularly mention the reviews as a deciding factor in their decision to visit or join, demonstrating the undeniable importance of managing and enhancing online reputation. By showcasing the voices of their happy community, Northern Beaches Jiu-Jitsu Academy now stands out as a trusted leader in the local martial arts scene.
Looking Ahead
Over the last 18 months, we’ve helped Northern Beaches Jiu-Jitsu Academy strengthen its digital presence, enhance its authority in the jiu-jitsu space, and build a thriving community. By combining authenticity with professionalism, we’ve showcased not just the gym’s expertise but also its heart and soul. Our partnership with NBJJA is ongoing and we’re excited about what the future holds.
